The Speaker Experts regularly point out the symbiotic relationship between Hollywood and the professional speaker circuit. Legendary speakers with the highest demand on corporate and association stages are often first “discovered” on the big screen. This phenomenon is most prevalent in military genre films. Look no further than Lone Survivor (Marcus Luttrell, Navy SEAL who journeyed into the mountainous border between Afghanistan and Pakistan during Operation Red Wings), Black Hawk Down (Sgt. Matt Eversmann, Army Ranger whose team was deployed to Somalia and trapped in a hostile district of Mogadishu.), Zero Dark Thirty (Robert O’Neill,Navy Seal operator and part of team that raided Osama bin Laden’s Abbottabad Compound), Apollo 13 (Captain James Lovell, NASA commander who guided the Apollo 13 mission) 13 Hours (Kris “Tanto” Paronto, US Army Ranger responded to attack of CIA Annex in Benghazi). These military heroes are among the most popular and most requested motivational speakers on the American Speaking circuit. Their stories of courage and patriotism are timeless, and the lessons and message are needed today, more than ever before.

In early 2018, we see a perfect storm of heroism, story, movie casts, and directors that have great potential to spawn the next big blockbuster speaker:

  • “12 Strong”  releases in theaters this Friday on January 19th. This film is directed by Jerry Bruckheimer and stars Chris Hemsworth as “Captain Mitch Nelson” (Nelson is a synonym for the real thing – Captain Mark Nutsch). The film is set in the harrowing days following 9/11 and tells the story of an elite group of 12 Green Berets who were the first US Soldiers sent into Afghanistan to battle the Taliban and their Al Qaeda allies. They fought in combat on horseback in remote areas of northern Afghanistan while vastly outnumbered and against overwhelming odds.
  • “The 15:17 to Paris” releases in theaters on Friday, February 9th, 2018. This film is directed by Clint Eastwood and tells the story of American Soldiers who discover a terrorist plot on a Paris bound train. Eastwood casts the heroic trio in the film as themselves Anthony Sadler, National Guardsman, Alek Skarlatos and US Airforce First Class, Spencer Stone

We believe that the protagonists of these films could be blockbuster speakers in 2018 and beyond. Meeting professionals who schedule these speakers will initially “buy low” as the speaker fee’s have the potential to exponentially increase after the films hit the big screen. With that said, these are not proven professional speakers with a long history of standing ovations following their remarks. Evaluate the “risk” vs.“reward” when considering these speakers for your next event.

– Gary McManis & Jay Conklin


Retail innovators, Sy and Marcy Syms were well known for their company slogan, “An Educated Consumer is our Best Customer.” Although, this philosophy was derived from the competitive off-price retail clothing industry, it does have a direct application to the speaker bureau industry. The Speaker Experts believe “An Educated Consumer is in the Best Position to take advantage of industry trends.” Trade and professional association meeting planners strive to schedule speakers that are relevant, timely, and current. This would be a rather simple task if conferences were scheduled weeks or even months in advance. However, the challenge faced by most association meeting professionals and corporate meeting planners is the long-lasting meeting cycle period. Usually, educational programs are scheduled for events that take place 8 – 15 months in advance. Furthermore, unless you have a crystal ball, magic pixie dust, or a leprechaun advising you on the future, this can be a challenging task.

The Speaker Experts have analyzed speaker industry trends for over three decades. During this time, we have seen speaker demand trends come and go, ranging from the early days of Searching for Excellence and Megatrends to more updated topics, such as, Market Disruption, Internet of Things, Blockchain, and Artificial Intelligence.

We are 5 months into a strong trend of demand for Security related speakers. We believe this trend will last for at least another 12 months and will carry us into the mid-term demand cycle for political and media speakers. If your meeting is taking place within the next 12 months, then exploring a security related theme will be relevant and timely.

Below you will find some of the circuit’s leading security related speakers:

CYBER-SECURITY: Theresa Payton






WHITE HAT SECURITY: Dr. Charlie Miller


FRAUD SECURITY: Frank Abagnale








To borrow and adopt American Economist Paul Samuelson’s quote, “Identifying speaker trend cycles of demand has never been a science and it’s even less now than a few years ago.”  We can never report with 100% certainty what the demanded trend will be a year from now, but given the current market landscape you can feel comfortable exploring speaker options in the security space.

– Gary McManis & Jay Conklin

Followers of this blog understand The Speaker Experts are big fans of the NHL great, Wayne Gretzky’s concept of focusing on where the puck will be, instead of focusing on where it has been. With Gretzky’s lessons from the rink in mind, we believe that the differentiating factor between a good lecture agent and a great lecture agent is when the agent can not only effectively communicate which speakers are prevalent at the time, but can also forecast which speakers will subsequently become in demand in the future. Of course, if stockbrokers, professional gamblers, and lecture agents alike could consistently predict the future, then we would all be settled into retirement. Peering into a crystal ball and seeing the future is not an easy thing to do!

Nevertheless, every so often opportunities arise and the possibility to capture lightening in a bottle seems achievable. The Speaker Experts have studied speaker demand curves for years and recognize the catalyst moments in a speaker’s professional speaking career where their demand, visibility, and fee exponentially increase. The Speaker Experts often look to Hollywood for clues in this space and we believe to have found a bellwether event in Lionsgate’s August 11th release of, The Glass Castle, based on Jeannette Walls’ New York Times bestselling memoir.


The Glass Castle recounts Jeannette’s unconventional, nomadic, and poverty-stricken childhood at the hands of her deeply dysfunctional parents. Released in 2005, the memoir landed on the New York Times bestseller list for a total of 261 weeks! Fast-forward to 2017, 5 million copies have been sold and the book has been translated into 30 languages. Jeannette’s story is a timeless classic and the Speaker Experts project the film to be a major release. Oscar winner, Brie Larson will portray Jeannette Walls while Woody Harrelson and Naomi Watts will portray her alcoholic father and eccentric mother.

The relationship between the success of one’s speaking career and their benchmark successes is historically positive as mentioned in The Speaker Expert’s Top Ten Films that Influence the Speaker Circuit. The Speaker Experts understand that a major motion film is only a small piece of the pie when it comes to spiked speaking demand rates. However, Jeanette Walls is a veteran motivational speaker with years of experience in front of corporate and association audiences. “The Glass Castle: Demon Hunting and other Life Lessons,” is one of the most genuine and thought provoking presentations that we have ever seen.

If your organization is in search of a high impact speaker in the late summer or early Fall, take advantage of the publicity, social, and digital media that will likely be generated by Lionsgate Entertainment as they promote this major movie release. As always, the best way to determine if Ms. Walls is a good fit for your audience is to consult with your trusted speaker bureau partner.

-Gary McManis & Jay Conklin

Last week the American Society of Association Executives released a portion of their speaker schedule for the August 12th -15th, 2017 Annual Meeting held in Toronto, Canada. Our blog readers understand the impact that this annual meeting provides to the professional speaking industry. ASAE possesses a multiplier effect that grants the opportunity to choose among the world’s leading speakers. The competition to speak before this group is fierce and association leaders and meeting attendees take careful notice to the speakers selected. Historically, the exposure given to ASAE speakers lead to substantially increased demand as a result of a successful main stage presentation.

Proven examples of this spiked demand trend include 2015 Opening General Session Speaker, Josh Linkner and 2016 Opening and Closing Session Speakers, Derreck Kayongo and Captains Mark and Scott Kelly. Today, despite their inflated standard speaking fees, Linkner, Kayongo, and the Kelly Brothers are among the most sought after speakers in the nation. 

This year, the Speaker Experts are delighted to note ASAE’s selection of Chef Jeff Henderson as the 2017 Closing Session Speaker in Toronto. Jeff is a man of many talents. He is a thought leader, a motivational speaker, an award winning chef for brands like Caesars and Bellagio, a Food Network star and The New York Times bestselling author of Cooked. Jeff discovered his passion and gift for cooking in an unexpected place, prison. On stage, Jeff shares the lessons learned from his transformative journey from drug dealer to celebrity chef.

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Many industries do not rely on past performances to predict future results, such as, the financial services industry. In contrast, the professional speaking industry tends to rely heavily on quality past performances as key predictors to sustainable future outcomes. The Speaker Experts believe it’s a safe bet that Chef Jeff Henderson will be one of 2018’s most in demand speakers due to the added value and exposure presented by this prestigious ASAE Closing Session Speaker selection.

Take action and contact your speaker bureau of choice today to determine if Chef Jeff Henderson is a good fit for your upcoming meeting. Get ahead of the market demand that will likely take place as a result of this bellwether association event.

Gary McManis & Jay Conklin





Last fall, we posted a blog “With a Name like Hogshead, She Better Be Good!”summarizing the specific importance and relevance the Financial and Insurance Conference has, in regards to, the professional speaking industry.

Recall, the FICP, (Financial & Insurance Conference Planners) has an executive membership of over 1,500 planner professionals and hospitality partners. With a history spanning over 60 years of leading experts, the FICP offers first-rate access to education experience and resources targeting the needs of financial services and insurance meeting planners from all across North America.

On November 9th, meeting industry leaders from key financial firms, such as Disney Destinations, DMC Network, 360 Destination Group, Hosts Global Alliance and Regent Seven Seas Cruises & Oceania Cruise, will gather at the Omni Nashville Hotel to attend the 2016 Financial and Insurance Conference Planners Annual Conference.

Why is this particular conference important to the professional speaking industry? Essentially, the firms that are represented by FICP members invest large amounts of money in motivational speakers, trainers and thought leaders. Therefore, the competition to speak to this important group of meeting industry leaders is fierce. It is advantageous for a speaker to address this group because it builds their speaking credibility and reputation. It is no surprise that last year’s keynote speaker, Sally Hogshead, was one of the most “booked” and sought after speakers in the financial services sector.

Following this year’s meeting, The Speaker Experts believe that the chosen General Session speakers for the upcoming 2016 conference will benefit similar success and demand.

For the Opening General Session FICP stages:

Thomas Koulopoulos 


Tom Koulopoulos is the author of nine books and founder of Delphi Group, a 20-year-old Boston-based think tank, which was named one of the fastest growing private companies in the US by Inc. Magazine. Delphi provides advice on innovation practices and methods to Global 2000 organizations and government agencies.Click here to view his website.

For the Closing General Session FICP stages:

Captain Scott Kelly


On stage, Scott speaks on the themes of teamwork, crisis management, accountability, and leadership. Scott’s book, Endurance, will be published in 2017 and the movie rights to his life story have been acquired by Sony Pictures with a tentative release date in 2018. Click here to view his website.

Currently, Koulopoulos and Kelly are high demand speakers. Without hesitation, their speaking talents will increase following their General Session presentations. You can gather background information on both speakers and view streaming video of their presentations by clicking on the links provided above.

For those who may be interested, The Speaker Experts have acquired a limited number of Tom’s best-selling book Gen Z Effect: The Six Forces Shaping the Future of Business In his book, Tom delves into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play.

Please contact us in the event that you would like to recieve a complimentary copy of this quick read.  


Gary McManis & Jay Conklin


Every 4 years, in early August the world turns their attention to the Summer Olympic Games. This is an exciting time for sports and non-sports fans alike. Coincidentally, it is an important event for the professional speaking industry. Over the years, some of the most sought after motivational speakers on the circuit had first come into the national spotlight at the Olympic Games. Mike Eruzione, Jim Craig, Mary Lou Retton, Sugar Ray Leonard are just a few examples of Olympic athletes who have become cornerstones of the speaking industry.

The Speaker Experts have been in the speaking industry going back to the 1984 Olympic Games.  A lot has changed in the world of professional speaking since then, but one thing has not…the Olympic Games generate a great deal of demand from meeting planners that are vigorously looking to enhance their events by securing an Olympic athlete. Of course, the interest was demonstrated via phone calls and letters, while today it is demonstrated by emails, tweets, and texts.

This Olympic year has proven no exception. We have already received speaking requests for Michael Phelps, Katie Ledecky, Simone Biles and Maya DiRado. Scheduling an Olympic athlete to speak or appear at your upcoming event can be a great experience; however, you need to have a clear understanding on your desired outcome and goals for the appearance in order to make the most appropriate selection.

If your goal is to capture or take advantage of the Olympic spirit by securing a world class speaker, your best option will be to explore a former champion. While speakers like Peter Vidmar, John Naber, Scott Hamilton, and Vince Poscente may lack the name value of Olympic athletes who are competing in Rio this week, they are seasoned professional speakers who have crafted their speech and message having appeared before hundreds of groups.You can expect to find great options in this space in the $30,000 and under fee range. We often forget that these legacy athletes have a compelling backstory to go with their Olympic experience.  Therefore, we suggest a short high energy introduction video to bring these speakers on stage.

If your goal is to create excitement, increase revenue via attendance/sponsorship or drive attendees to the exhibit floor, securing a current champion could be an option, but there are a number of considerations. The first consideration is that generally younger athletes are not experienced professional speakers. They have spent their lives perfecting their craft and not a speech.  While there are exceptions, we would suggest a Q&A format with a professional moderator to bring out the best in the athlete.  The second consideration is cost. The top tier athletes for the current games can command fees in the six figure range for a short appearance. Finally, not every athlete will be available to appear at your meeting.  Many Olympic athletes will continue on to future competitions, return to a full-time job, or continue their education.


Scheduling a speaker with an Olympic background can add value and create excitement at your next event.  When doing so, it is important to have a clear understanding of your expectations for the speaker and the session.  Although, this month’s Olympic gold medal winners will bring instant name value and cache to your stage, it is not always realistic to ask them to give a polished 50 minute keynote speech. If you are looking to capture the Olympic spirit with a world class professional speaker, look towards an older athlete who has a proven track record on the speaking circuit.


The 2018 Winter Olympics takes place in Pyeongchang, South Korea from February 9th through the 25th. If you have a meeting during this time period, as Olympian hockey player, the Great Wayne Gretsky used to say, “Skate to where the puck is going to be,” and consider scheduling a Winter Olympic Champion to speak at your meeting.  Contact your IASB member speaker bureau to discuss your speaker options in this space.

Gary McManis & Jay Conklin


The conclusion of the Democratic National Convention this evening in Philadelphia will mark the end of a highly-impactful 40-day convention cycle for the professional speaking industry. The Republican and Democratic National Conventions are bellwether events for the speaker bureau industry. Executives from the large Washington, D.C. and New York-based speaker bureaus will attend both of these conventions in order to position themselves as candidates to “sign” governmental officials at the highest executive branch levels to speaking contracts after leaving office,  identify the emerging party leaders (See Bill Clinton DNC Speech 1988 and Barrack Obama in 2004), and solidify relationships with existing media clients.

However, these two conventions really only have a business-impact on a small portion of the speaker bureau industry. The real convention of significance to 90% of the world’s speaker bureaus was NSAThe National Speakers Association – Influence 2016, held from July 23-26, 2016 at the JW Marriott in Phoenix, Arizona. The National Speakers Association is a professional speakers organization that supports the pursuit of public speaking as a business. Among the 3,500 NSA members are some of the best and most in-demand speakers, consultants, coaches, and trainers in the world. Being selected by your peers to speak on the main stage for this organization is a prestigious and important designation. Frankly, to be featured as a General Session speaker at this meeting means you are the best of the best. This year, The Speaker Experts were not surprised to see these four speakers up on the NSA Main Stage:


Waldo Waldman: Former Combat Pilot, Businessman, and Authority on Leadership Sales. Author of Never Fly Solo.


Scott Stratten: Disruptive and UN-traditional Sales, Marketing and Branding Expert. Host of UnPodcast










Roger Crawford: Disabled Tennis Champion. Author of Playing from the Heart and How High Can You Bounce?


Connie Podesta: Actress, Playwright, Counselor, Comedian, and Author of 10 Ways to Stand Out from the Crowd










The links provided above will take you to each speaker’s website, where you can view streaming video and gather background information. A note of caution: while these four speakers are among the world’s elite, they are not the right fit for every organization and desired outcome. The Speaker Experts suggest you consult your preferred IASB member speaker bureau to determine if they are a candidate for your organization.


The world of professional speaking is a complex and multi-tiered industry. Three conventions took place within the last 40 days that will have tremendous impact on this trade over the years to come. Obviously, the RNC and DNC are huge media events, whose ultimate outcome have dramatic and lasting effects on our daily lives, but it just might be the NSA Convention that has the most impact on the world of professional speaking.

Gary McManis & Jay Conklin


Last month, speaker bureau industry leader Washington Speakers Bureau announced a change in their co-broker pricing structure that should be noted by those who schedule paid professional speakers. A letter from Vice President of Bureau Relations Sheldon Bream stated the following:

I wanted to let you know that WSB is changing our pricing structure for more than half of our exclusive speakers. Those speakers will now be priced at a gross fee (split commission) while some will remain at a “net to WSB” fee.

This modified policy represents a philosophical pivot from their announcement reported in our January 2015 posting, “Washington Speakers Bureau Co-Brokering Policy Change: What It Means to You” that indicated the firm would no longer be willing to “split commissions” on any of their speakers.

Real Estate CBSThe Speaker Experts offer no judgment as to why they made this strategic policy shift. Our only concern is the impact this policy has on those corporate and association executives who “book” paid professional speakers. In our judgement, the policy change has little impact on the underpinnings of the co-broker model and the pros and cons of being involved in a co-broker situation.  Bottom line: if you opt to schedule a WSB exclusive speaker via a competing speaker bureau, your organization may or may not pay a higher speaking fee.

The actual price of the speaker is just one issue to consider when deciding if it is your organization’s best interest to be involved in a co-broker scenario. In our posting, “The Four Myths of the Speaker Bureau Co-Broker,” we outlined how the co-broker process works and what it means to an organization scheduling a speaker. Followers of this blog know that The Speaker Experts are quick to point out “co-brokering” a speaker is rarely in your best interest, but there can be occasions where it might make sense for the organization. The key here is to know when you are getting involved in a co-broker situation. This is a decision that should be made by you, and not by a speaker bureau on your behalf.

The Speaker Experts have a vast industry knowledge of the speaker bureau industry and the exclusive rosters of all the major speaker bureaus. We are always happy to share this information with the readers of this blog.

Gary McManis & Jay Conklin

Well, as many of our readers may have guessed, there is no Commodore 64,  no slide rule, and no complex algorithm that we use to identify the 10 most booked corporate and association speakers. The list is developed over the course of the year, as a result of our interactions with thousands of meeting planners, executives, and speakers. While there is no real “science” behind our selections, there is one common denominator: all of these speakers give at least 100 commercial presentations during the course of the year. On the intangible side, they tend to be asked for by name, are rarely available when we check their speaking schedules, and their speaking fees are continuously on the rise.

A couple of notes before we begin:

  • These are all popular world-class speakers, but it does not mean that they are the right fit for every meeting or organization. Consult with a Speaker Bureau you trust before scheduling one of these speakers to make sure they can achieve your goals and desired outcomes
  • Charlie Cook is exclusive with Leading Authorities International.  They are your best source to schedule Mr. Cook.
  • The reader can gather more detailed background, contact, and booking information for these speakers by clicking on the links provided.
It gives us great pleasure to present our followers with the 2016 List of the 10 Most Booked Corporate and Association Speakers:
Linkner J-Photo

Josh Linkner – “Last year’s ASAE Keynote List. This year’s Most Booked List”


Magic Johnson – “Triple-double on the court and on stage”








Robbins M-Photo

Mel Robbins – “A recognized authority on leadership development, employee engagement, and motivation


Jim Knight – “Hard Rock energy comes to the corporate stage”










Charlie Cook – “Iconic Political forecaster in high demand during election year”

Scott Kelly

Captain Scott Kelly – “Back on Earth and at the podium”









Daymond John

Daymond John – “Shark Week is not just for Discovery TV”

Levine A-Photo

Alison Levine – “Top of the Everest Speaking Mountain”





Mike Abrashoff – “Third year in a row on ‘The List.”


Erik Wahl – “The 3 E’s: Energy, Entertainment and Education”














Of course, it is impossible to identify the 10 most booked speakers on the speaking circuit, but you would have a hard time arguing with any one of the aforementioned speakers. The real trick is to target who will be on this list next year before it happens.


One speaker we feel to be a strong candidate is visionary corporate social entrepreneur Derreck Kayongo. In addition to being a compelling, engaging, and high-impact speaker, he will give the closing keynote session at the 2016 ASAE Annual Meeting this August in Salt Lake City. If past performance of ASAE speakers is an indicator of future corporate and association speaking demand, look for Derreck Kayongo to make this prestigious list next year.


Gary McManis & Jay Conklin

You have assembled a World-Class lineup of brand name general session speakers, as well as an educational program featuring the circuit’s leading high-impact thought leaders. The six-figure investment in speaker honoraria is steep, but this part was easy compared to the countless hours of evaluating speakers, working with volunteer leadership, and coming to a consensus within the organization. When The Speaker Experts started in this industry 30 years ago, the next step was to print these speakers in a program and distribute to the membership with some help from the U.S. Post Office. In today’s digital age however, the construction of a program is just the start of a process that can benefit membership and the association for years to come.

In order to help us understand how better to throw gasoline on the social media fire, The Speaker Experts enlisted the help of sought after speaker and social media expert Corey Perlman. Below are his thoughts on orchestrating a comprehensive social media strategy for your big event.


Putting Together Your Comprehensive Social Media Event Strategy


Social activity leading up to the event is all about creating buzz and attracting the right people to your event! This is the time to inform and intrigue followers, broaden your reach, and start to encourage conversation and engagement around your event.

Create A Memorable, User-Friendly Event Hashtag

    • Consider including initials or numbers to create a hashtag that is short, unique and easy to remember. A little research can help you identify if one is taken/has already been used, so you can avoid intermingling your event conversation with someone else’s and confusing followers.
    • HashtagIncorporate your hashtag on your event website, in promotional communications and even some unconventional locations, like inserting it into your email signature—just like anything else, the more exposure a hashtag gets, the better the chance that people will use and remember it.

Lead Time

    • As mentioned above, starting early to allow yourself solid lead time can help you get the most out of your social media campaign and build awareness over a period of time. Just like movie trailers get people excited for an upcoming feature film, incorporating enough lead time as a part of your event strategy allows you time to create and organize great content, build your audience, and tweak certain things, when necessary.


    • Ensure your tone and engagement levels are consistent. Cute and cheeky in one post and serious in another has the potential to confuse (and likely disengage) followers.
    • Make sure to encourage engagement by sharing and responding to comments made by attendees. Whether you ‘like’, respond to or re-post messages, ensure you are consistent and that you avoid reacting to certain posts and not others.


    • COMING-SOON-FRAME_1024x1024Use social platform(s) to offer early registration discounts or reveal exciting news, like announcing who the keynote speaker(s) will be. Ramp up anticipation with a few intriguing posts about how excited you are to reveal who the keynote will be—everyone likes a little surprise and delight.
    • If you’re not getting the engagement or reach you’d like to see, consider creating a budget for digital advertising. A small budget for boosting or promoting posts on Facebook can be extremely helpful to project your message out to a larger audience.

Utilize Speakers/ Talent

    • Ask speakers to promote the event using the hashtag—this is a great and effective way to expand exposure within your event strategy

Social activity during your event is just as important as pre-event promotion, especially to capture the essence and power of the live event experience. It is also crucial that you recognize and acknowledge your brand ambassadors—your attendees! They have the power to amplify your event authentically, so make sure you are encouraging, monitoring and maximizing opportunities.

Encourage Sharing

    • word of mouthMaximize the power of your audience by making your hashtag easily visible and encourage sharing.
    • Consider running contests throughout your event—like incentivizing users with the most creative posts or publish clues to a scavenger hunt that runs throughout the conference.

Use a Social Management Tool

    • Platforms like HootSuite and TweetDeck make it easy to monitor activity on Twitter around a hashtag—use these tools to monitor and engage with attendees by liking or retweeting their posts and responding to messages, when appropriate.
    • Encourage your speakers to consider using tools like Kiwilive or Poll Everywhere to keep the audience engaged and connected.

Maximize Video Opportunities

    • With platforms like Livestream, it’s now easier than ever to bring individuals who couldn’t attend the event into the audience in real time and experience the power of the live event experience.
    • If live streaming isn’t in the cards, consider hiring a videographer to record keynotes, presentations and other parts of your event to archive for future use.
    • Periscope and Facebook Live are two growing platforms for live video. Consider tactics for encouraging use among attendees, or using the platform to stream other activities during the event, like post-keynote interviews.

Continue the momentum with your post event strategy! Utilize social content from the event to further amplify it—in follow-up messaging for attendees, communications to other customers, and to promote future events. Identify where you can use video, images, commentary and testimonials on your website, in your database and via social channels.

[Continue to] Maximize Video Opportunities

    • SNAPCHAT LOGOVideo from the event can (and should) be used long after the closing keynote—whether it is to evoke the excitement of the event for those who attended, offer an opportunity for those who couldn’t attend to be part of it, or start to amplify next year’s event. And with platforms including Twitter, Instagram, Snapchat, and Facebook allowing video, sharing video via social is easier than ever.

Review Activity

    • Social activity from events provides planners candid, unedited feedback from clients or customers on everything from the food to the keynote speakers to the Wi-Fi connection—don’t discount the significance of this commentary, especially as you consider your next event.
    • Examine posts from attendees during the event for photos and testimonials—on-the-ground insights on how amazing your keynote speaker was or photos taken from their vantage point are invaluable marketing assets.

Harnessing the power of social media throughout the event life cycle by developing a comprehensive event strategy provides planners with the opportunity to effectively make their event much bigger than it is. Use these tips for before, during and after your event to broaden your reach, provide clients/attendees with unique and valuable opportunities to engage, participate and be a part of the conversation, and develop a unique record of what happened and the content that was created.

About Our Guest Author – Corey Perlman

Social Media Expert & Bestselling Author

perlman-c-150x150@2xRenowned for his ability to illustrate the strength and value of social media to audiences ranging from C-Suite executives to communications managers, Corey Perlman is the thought leader and speaker that corporations and associations, including Dale Carnegie Training, the Retail Leaders Industry Association, and the Dallas Cowboys turn to for expertise on remaining relevant in an increasingly competitive marketplace and rapidly accelerating business landscape. From generating leads through active monitoring and content creation, to incorporating the latest social commerce tools and SEO best practices, Perlman captivates audiences at his speaking events across the country as he helps organizations harness the power of social media in ways that directly impact their bottom line. For more information, please visit Corey Perlman’s webpage.

Social Media Overload

 Free Copy of Social Media Overload!

The Speaker Experts have acquired 30 copies of Corey Perlman’s book Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-Deprived Businesses, and would be delighted to send you a complimentary copy. Please contact us via our blog, email, or telephone.

Gary McManis & Jay Conklin