Posts Tagged ‘David Gregory’

To say last week’s post was not well received by our valued readers would be an understatement. Even Gary’s bride of over 25 years felt the post made little sense to anyone outside the speaker bureau industry. Consequently, we are going to skip the remaining two scenarios and the corresponding solutions. You’ll just have to trust us that there was an easy fix for both of them!

So, how is a meeting in Cancun of a bunch of speaker bureau owners and key agents relevant to the person who develops meeting content? Well the answer is pretty straight forward: the International Association of Speakers Bureaus selected and hosted some of the most in-demand speakers on the national speaker circuit, but the session that garnered the most conversation was, THE INDUSTRY PANEL.

The Speaker Experts make their living by “booking” paid speakers for association and corporate meetings, but we are also quick to point out that The Industry Panel can often be the most important and well-attended session of a meeting. One of the real keys to the success of such a panel is the role of the moderator. The importance of this job cannot be underestimated or taken lightly. Among other things, the moderator must keep the panel moving; get the best out of the panelists (while not being afraid to challenge them in a provocative manner); keep the topic relevant to the audience; and, above all else, end the panel on schedule so the exhibit hall opens on time.

The Speaker Experts feel there are three effective types of panel moderators or interviewers. Let’s take a closer look:


  1. The use of respected industry icons to facilitate the discussion or interview. A good example would be Tony D’Amelio and Rich Gibbons at IASB.  In this case, they both are very good communicators, but their stature within the industry is what commands the respect and interest of the audience and therefore creates excitement before, during, and after the meeting.


  2. The use of a respected Association or Corporate leader. These individuals are generally good communicators and speakers in their own right. They have am unparalleled understanding of the issues impacting the audience, and are able to lead the speaker or panel through a discussion that is relevant to the meeting. Below are a few examples of Association leaders in action on stage:
Volcker

NRUCFC CFC/CEO Sheldon C. Petersen interviewing former Federal Reserve Chair Paul Volcker at the CFC Independent Borrowers Executive Summit 2015 in Tucson, AZ

Kat Cole

NRECA Senior Vice President of Education and Training Tracey Steiner interviewing Kat Cole at the 2016 Directors Conference in Austin, TX

David Gregory

WSWA President/CEO Craig Wolf interviewing David Gregory at the 73rd Annual Convention and Exposition in Las Vegas, NV


  1. The third effective type of industry panel moderator or interviewer is the use of a media professional. These experts bring instant name and brand identification to the session. They are world-class masters at keeping the panel interesting, relevant, and compelling. The panel’s advance work with the media professional will insure that the he/she is prepared, briefed, and has a deep understanding of the desired outcome for the session. Below are examples of the world’s most in-demand panel moderators and interviewers:
Karlgaard

Innovation and the Future: Rich Karlgaard – Publisher and Columnist for Forbes

Geoff Colvin The New Rules of Business 2013 Fortune Global Forum

Economy: Geoff Colvin – Senior Editor-at-Large for Fortune Magazine

2014 Texas Conference For Women

Human Resource Management: Soledad O’Brien – Chairman of Starfish Media Group

Susan Dentzer Medicare & Medicaid Next 50 Years

Healthcare: Susan Dentzer – President and CEO of NEHI

Judy Woodruff 1

Washington Politics: Judy Woodruff – Co-Anchor and Managing Editor of PBS NewsHour

Katty Kay Panel

International Affairs: Katty Kay – Lead Anchor for BBC World News America

Nina Easton

Business Landscape: Nina Easton – Political Analyst for Fox News and Co-founder of Sellers Easton Media


Conclusion:

An industry panel can be an effective educational element for most General Sessions. You can find out more about the media experts above by clicking on the provided links. If you are going to investigate the use of a paid media expert as outlined in scenario 3, The Speaker Experts suggest you discuss this with your preferred IASB-member speaker bureau.

Gary McManis & Jay Conklin

East Coast followers of The Speaker Experts may remember the iconic slogan of Syms Clothing Chain: “An educated consumer is our best customer”. Well, The Speaker Experts feel that “An educated meeting planner will always be in the position to secure the best price and service” (you can see why we are lecture agents and not marketing jingle writers!). In our July 22, 2014 post “The Four Myths of the Speaker Bureau Co-Broker” we covered the potential pitfalls of not working directly with the exclusive agency for the speaker you are contracting. You first line of defense in this regard is to understand which speakers are exclusive with which agencies. In order to assist you in this endeavour, The Speaker Experts present an “insiders” list of 2nd Quarter Exclusive Speaker signings:

Washington Speakers Bureau

Charles Plosser
    • President and CEO, Federal Reserve Bank of Philadelphia (2006-2015)
David Gregory
    • Renowned journalist and former moderator of NBC News’ Meet the Press
Ali Wentworth
    • Actress, comedienne, and author

Harry Walker Agency

Lara Logan
    • “60 Minutes” correspondent
Joyce Banda
    • First female president of Malawi and 2nd female president of an African country
Henry Waxman
    • long-serving US House Representative from California

Leading Authorities International

Salim Ismail
    • Best-Selling Author of Exponential Organizations, Executive Director of Singularity University, and Former Vice President of Yahoo!
Mitch Joel
    • Marketing, Media Hacker and Business Innovator
Bob Schieffer
    • Former Moderator of Face the Nation and Former CBS News Chief Washington Correspondent
Mike Allen
    • Chief White House Correspondent for POLITICO and Author of Playbook
Michael Vickers
    • Former Under Secretary of Defense for Intelligence
Peter Bergen
    • CNN National Security Analyst and Best-Selling Author of Manhunt

Greater Talent Network

Alan Gross
    • U.S. Humanitarian aid worker wrongfully imprisoned in Cuba for five years
Ray Kelly
    • Former Commissioner of the NYPD & leading expert on national security
Dan Harris
    • Award-winning ABC News Anchor and #1 New York Times Bestselling Author
George Takei
    • Actor, social justice activist, social media mega-power

American Program Bureau

Judy Smith
    • Crisis management expert and real-life inspiration for ABC’s political thriller show, Scandal
Dr. Henry Louis “Skip” Gates
    • Emmy Award Winning Filmmaker, Cultural Critic & Journalist
Samantha Harris
    • Fitness advocate, Breast cancer survivor and a former eight season host of Dancing with the Stars

Executive Speakers Bureau

Ronan Tynan
    • Irish Tenor, Paralympic Champion, and M.D.

Premiere Speakers Bureau

Rebekah Gregory
    • Boston Marathon Bombing survivor
Judge Jeanine Pirro
    • Fox News legal analyst and women’s issues advocate
John Acuff
    • New York Times best-selling author

Creative Artists Agency

Gerald Huff
    • Principle Software Engineer at Tesla Motors
Brian David Johnson
    • Chief Futurist at Intel
Kevin Jorgenson & Tommy Caldwell
    • The El Capitan Climbers

Keppler Speakers

Amy Curtis-McIntyre
    • Former founding Chief Marketing Officer, JetBlue Airways
Glenn Thrush
    • Chief Political Correspondent, POLITICO
Joe Tripodi
    • Former Chief Marketing & Commercial Officer, Coca-Cola

**You can access our insiders listing of first quarter exclusive speaker signings by clicking on this blog post link**


Please check back next week when The Speaker Experts release our listing of the 10 most “booked” speakers in America over the past 12 months. This was our most popular and most requested posting last year and we promise not to disappoint this year!

Gary McManis & Jay Conklin