Earlier this year we posted an article highlighting the impact of the American Society of Association Executives (ASAE) Annual Meeting on the professional speaking and speaker bureau industry. To recap, this conference is the crown jewel of the association meeting industry. Being selected to speak at this particular event provides speakers with a unique showcase opportunity in front of 5,000 key association leaders. A successful performance on the ASAE stage will often lead to hundreds of thousands of dollars in speaking income; two great examples from this year’s meeting in Detroit are Josh Linkner and Sheryl Connelly who have become two of the most in-demand speakers on the association circuit, with the ASAE Annual Meeting playing a key role in this success.
This week, a similar key bellwether event will take place for meeting leaders in the insurance industry as The Atlantis Resort plays host to the November 15-18, 2015 Annual Meeting of the Financial and Insurance Conference Planners. Influential meeting executives from the nation’s leading insurance companies will converge at this exclusive resort to cover topics ranging from creating an interactive meeting environment to strategic thinking for today’s leaders.
As it is with ASAE, the competition amongst speaker bureaus to place their speakers in front of these key leaders in the financial services industry is robust. It will come as no surprise to followers of this blog that Sally Hogshead (10 Most Booked Corporate/Association Speakers) was selected by FICP as the General Session speaker on Tuesday, November 17, to cover the topic of “The Fascination Advantage: Unlocking Your Personality’s Natural, Hardwired Advantages”. Along with being the CEO and Founder of How to Fascinate, Sally is also a notable Hall of Fame speaker and international author. Since publishing her first book, Radical Careering: 100 Truths to Jumpstart Your Job, Your Career and Your Life, she has conducted research and measured more than 200,000 people to identify a scientific approach to personal branding and travels the country explaining those teachings and how attendees can appropriate them into their everyday lives.
The already high demand for Sally’s speaking talents will surely increase after her General Session speech this week. Contact your IASB-member speaker bureau or reach Sally directly at her site, www.howtofascinate.com to learn how her fascination system can transform your organization and its next meeting.
Bonus: The Speaker Experts will send a copy of “The Fascination Advantage” to the first blog or Twitter follower who can tell us what a Hogshead is.
Gary McManis & Jay Conklin
The Speaker Experts 