Posts Tagged ‘Tony D’Amelio’

Well, as many of our readers may have guessed, there is no Commodore 64,  no slide rule, and no complex algorithm that we use to identify the 10 most booked corporate and association speakers. The list is developed over the course of the year, as a result of our interactions with thousands of meeting planners, executives, and speakers. While there is no real “science” behind our selections, there is one common denominator: all of these speakers give at least 100 commercial presentations during the course of the year. On the intangible side, they tend to be asked for by name, are rarely available when we check their speaking schedules, and their speaking fees are continuously on the rise.

A couple of notes before we begin:

  • These are all popular world-class speakers, but it does not mean that they are the right fit for every meeting or organization. Consult with a Speaker Bureau you trust before scheduling one of these speakers to make sure they can achieve your goals and desired outcomes
  • Charlie Cook is exclusive with Leading Authorities International.  They are your best source to schedule Mr. Cook.
  • The reader can gather more detailed background, contact, and booking information for these speakers by clicking on the links provided.
It gives us great pleasure to present our followers with the 2016 List of the 10 Most Booked Corporate and Association Speakers:
Linkner J-Photo

Josh Linkner – “Last year’s ASAE Keynote List. This year’s Most Booked List”

start

Magic Johnson – “Triple-double on the court and on stage”

 

 

 

 

 

 

 

Robbins M-Photo

Mel Robbins – “A recognized authority on leadership development, employee engagement, and motivation

Knight

Jim Knight – “Hard Rock energy comes to the corporate stage”

 

 

 

 

 

 

 

 

Cook

Charlie Cook – “Iconic Political forecaster in high demand during election year”

Scott Kelly

Captain Scott Kelly – “Back on Earth and at the podium”

 

 

 

 

 

 

 

 

Daymond John

Daymond John – “Shark Week is not just for Discovery TV”

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Alison Levine – “Top of the Everest Speaking Mountain”

 

 

 

Abrashoff

Mike Abrashoff – “Third year in a row on ‘The List.”

Wahl

Erik Wahl – “The 3 E’s: Energy, Entertainment and Education”

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion: 

Of course, it is impossible to identify the 10 most booked speakers on the speaking circuit, but you would have a hard time arguing with any one of the aforementioned speakers. The real trick is to target who will be on this list next year before it happens.

 

One speaker we feel to be a strong candidate is visionary corporate social entrepreneur Derreck Kayongo. In addition to being a compelling, engaging, and high-impact speaker, he will give the closing keynote session at the 2016 ASAE Annual Meeting this August in Salt Lake City. If past performance of ASAE speakers is an indicator of future corporate and association speaking demand, look for Derreck Kayongo to make this prestigious list next year.

 

Gary McManis & Jay Conklin

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To say last week’s post was not well received by our valued readers would be an understatement. Even Gary’s bride of over 25 years felt the post made little sense to anyone outside the speaker bureau industry. Consequently, we are going to skip the remaining two scenarios and the corresponding solutions. You’ll just have to trust us that there was an easy fix for both of them!

So, how is a meeting in Cancun of a bunch of speaker bureau owners and key agents relevant to the person who develops meeting content? Well the answer is pretty straight forward: the International Association of Speakers Bureaus selected and hosted some of the most in-demand speakers on the national speaker circuit, but the session that garnered the most conversation was, THE INDUSTRY PANEL.

The Speaker Experts make their living by “booking” paid speakers for association and corporate meetings, but we are also quick to point out that The Industry Panel can often be the most important and well-attended session of a meeting. One of the real keys to the success of such a panel is the role of the moderator. The importance of this job cannot be underestimated or taken lightly. Among other things, the moderator must keep the panel moving; get the best out of the panelists (while not being afraid to challenge them in a provocative manner); keep the topic relevant to the audience; and, above all else, end the panel on schedule so the exhibit hall opens on time.

The Speaker Experts feel there are three effective types of panel moderators or interviewers. Let’s take a closer look:


  1. The use of respected industry icons to facilitate the discussion or interview. A good example would be Tony D’Amelio and Rich Gibbons at IASB.  In this case, they both are very good communicators, but their stature within the industry is what commands the respect and interest of the audience and therefore creates excitement before, during, and after the meeting.


  2. The use of a respected Association or Corporate leader. These individuals are generally good communicators and speakers in their own right. They have am unparalleled understanding of the issues impacting the audience, and are able to lead the speaker or panel through a discussion that is relevant to the meeting. Below are a few examples of Association leaders in action on stage:
Volcker

NRUCFC CFC/CEO Sheldon C. Petersen interviewing former Federal Reserve Chair Paul Volcker at the CFC Independent Borrowers Executive Summit 2015 in Tucson, AZ

Kat Cole

NRECA Senior Vice President of Education and Training Tracey Steiner interviewing Kat Cole at the 2016 Directors Conference in Austin, TX

David Gregory

WSWA President/CEO Craig Wolf interviewing David Gregory at the 73rd Annual Convention and Exposition in Las Vegas, NV


  1. The third effective type of industry panel moderator or interviewer is the use of a media professional. These experts bring instant name and brand identification to the session. They are world-class masters at keeping the panel interesting, relevant, and compelling. The panel’s advance work with the media professional will insure that the he/she is prepared, briefed, and has a deep understanding of the desired outcome for the session. Below are examples of the world’s most in-demand panel moderators and interviewers:
Karlgaard

Innovation and the Future: Rich Karlgaard – Publisher and Columnist for Forbes

Geoff Colvin The New Rules of Business 2013 Fortune Global Forum

Economy: Geoff Colvin – Senior Editor-at-Large for Fortune Magazine

2014 Texas Conference For Women

Human Resource Management: Soledad O’Brien – Chairman of Starfish Media Group

Susan Dentzer Medicare & Medicaid Next 50 Years

Healthcare: Susan Dentzer – President and CEO of NEHI

Judy Woodruff 1

Washington Politics: Judy Woodruff – Co-Anchor and Managing Editor of PBS NewsHour

Katty Kay Panel

International Affairs: Katty Kay – Lead Anchor for BBC World News America

Nina Easton

Business Landscape: Nina Easton – Political Analyst for Fox News and Co-founder of Sellers Easton Media


Conclusion:

An industry panel can be an effective educational element for most General Sessions. You can find out more about the media experts above by clicking on the provided links. If you are going to investigate the use of a paid media expert as outlined in scenario 3, The Speaker Experts suggest you discuss this with your preferred IASB-member speaker bureau.

Gary McManis & Jay Conklin

Last week, we discussed the 2016 IASB Annual Convention in Cancun and the impact this meeting has on the professional speaking industry. The Speaker Experts did not attend the conference, but understand in talking to those that did (along with reading follow-up social media posts) that one of the most important sessions of the meeting was a “Burning Issues” discussion, hosted by industry titans Tony D’Amelio of the D’Amelio Network and Rich Gibbons of the prestigious West Coast speaker bureau SpeakInc.

We apologize in advance to our readers outside of the speaker bureau industry, as the post will get into the tall grass of the speaker bureau business, but we promise that the conclusion will have relevance to all who schedule professional and celebrity speakers.

The “Burning Issues” Session covered the topic of “co-brokering” between bureaus and things that “annoy, aggravate and anger.” A quick peek at our controversial post “The Four Myths of the Speaker Bureau Co-Broker” will give readers some insight into the practice of co-brokering and its implications for those who “book” speakers. Tony and Rich presented five scenarios to spur conversation, create dialogue, and enable the attendees to walk out better equipped to handle such situations when they arise in the future.

Co-brokered speaker bureau contracts can be complex transactions often presenting a unique and challenging set of circumstances. There is often no “black and white” answer, and a group of lecture agents could spend hours discussing each of the scenarios offered by Tony and Rich. With that said, we feel that no matter how complex the situation, the ultimate answer can be found by relying on our three rules for positive co-broker outcomes.

Rules

Let’s apply these rules to the scenarios suggested by Rich and Tony.


SCENARIO #1



♦ You’re working direct with a client. They have a “hold” on one of your exclusive speakers. Out of the blue, another bureau comes to you with a firm offer for the same event. It’s for the full fee.What’s the right way to handle?

Solution:  While in most cases we believe it is not in the client’s best interest to take this course of action (please refer to our The Four Myths of the Speaker Bureau Co-Broker post), the client has decided otherwise and, since this is America, the right way to handle this is to respect the client wishes and “co-broker” the speaker (please refer to Rule #1).


SCENARIO #2

♦ A client changes the timetable after the contract is signed. The time change means the itinerary the speaker had counted on does not work and impairs the speaker’s ability to get to their next event. The event date is just days away. What’s the right way to handle?  

Solution:  A contractual communication error was made by someone in this scenario. It may have been made by the customer, co-brokering bureau, or bureau representing the speaker, but an error was made. If the co-brokering bureau has a strong relationship with the customer and the “selling” bureau, there are any number of solutions that can solve the problem. If a solution can’t be found, then sadly this is one of those scenarios that falls under the 5% in Rule #3. Money is going to have to exchange hands in the form of a private jet charter, a cancellation fee, or other fiduciary solution.


SCENARIO #3

♦ A speaker (or manager/agent) discovers that the booking bureau is not only taking a commission, but is also marking up the fee by $1,000. Is this an ethical violation? If so, what do you do about it?

Solution:  You bet this is an ethical violation. If the contract had already been signed, we would have little choice but to complete the transaction, but Rule #2 would apply here. This bureau/person can’t be trusted and therefore we would not work with them in the future.


 

Next week, we will cover the remaining two scenarios and, more importantly, move the discussion back to the role an industry panel can play in creating educational content, excitement, discussion, and revenue at your Association Annual Meeting.

Gary McManis & Jay Conklin

As the story goes, NBA Hall of Fame inductee and player Larry Bird signed with the late legendary sports agent Bob Woolf after interviewing a number of high-powered sports agents and asking them who he should sign with if not with them. Each agent answered Bob Woolf. The Speaker Experts are on the receiving end of this type of question occasionally, being asked “…if you were not with Keppler Speakers and were going to book a speaker, who would you work with?” Our thinking has evolved on this issue over the years, and today the answer to this question now is that it depends. There are really four agents that fulfill the answer to this question, but it depends on the question seeker’s position within an organization, their speaker needs, and desired outcome for the event. The following four agents represent the Mt. Rushmore of speaker agents, and if there were ever a speaker agent Hall Of Fame, they would be inducted immediately. Let’s take a look:

Stern D-Blog PhotoIf I am a CEO in need of a speaker to consult and advise at the highest strategic levels, I would call Danny Stern.

Mr. Stern was President of the Leigh Bureau from 1991-2002 and spent 12 years in the speaker industry prior to that. During his time at Leigh Bureau, Stern signed and managed some of the world’s great strategic thinkers. He consulted with Fortune 500 companies at the highest levels, helping them select speakers that would shape their corporate strategy for years into the future.

Where is he now? Stern is with Stern Speakers, a speaker bureau that represents some of the nation’s leading thought leaders including Clayton Christensen, Michael Porter, Dave Ulrich, Rosabeth Moss Kanter, Michael Beer, Nicholas Negroponte, Dov Seidman, Jim Champy, and others. Stern is someone you should speak with if your organization seeks a world class thought leader.

Stern is the George Washington of the speaker agent Mt. Rushmore: invested in the cause and a visionary leader.

D'Amelio T-Blog PhotoIf I am a senior-level corporate executive in sales, marketing, or business development, my first call is to Tony D’Amelio.

Tony D’Amelio started his speaker bureau career with Lordly and Dame in the early 1980s and then spent 27 years with the prestigious Washington Speakers Bureau. D’Amelio worked his way to Executive Vice President by having a keen understanding of the needs of his clients, along with the abilities of his speakers, to perfectly partner presentations. He may be the single most prolific speaker agent in the history of the industry and was a cornerstone to the success, development and growth of WSB for almost 3 decades.

Where is he now? D’Amelio took time off after his tenure with WSB to pursue a different passion: education. He is the founder and co-president of the premiere city-wide college scholarship foundation in Stamford, Connecticut, called Stamford Dollars for Scholars. D’Amelio is still active in the speaker industry today as founder of the D’Amelio Network LLC. His clients include some of the nation’s most requested speakers including Mike Abrashoff, Geoff Colvin, Katty Kay and David Meerman Scott.

D’Amelio is the Thomas Jefferson of our speaker agent Mt. Rushmore: intelligent, determined, industrious and hardworking.

Check back next week when we unveil the remaining two speaker agents who complete the Mt Rushmore of speaker bureau representatives. One is an association specialist whose Abraham Lincoln-type qualities build consensus in the fractured Washington, DC landscape. The other is the industry’s Theodore Roosevelt and the one agent I would turn to if the fate of the world depended the success of one specific speaker.

Gary McManis & Jay Conklin