Last month, speaker bureau industry leader Washington Speakers Bureau announced a change in their co-broker pricing structure that should be noted by those who schedule paid professional speakers. A letter from Vice President of Bureau Relations Sheldon Bream stated the following:
I wanted to let you know that WSB is changing our pricing structure for more than half of our exclusive speakers. Those speakers will now be priced at a gross fee (split commission) while some will remain at a “net to WSB” fee.
This modified policy represents a philosophical pivot from their announcement reported in our January 2015 posting, “Washington Speakers Bureau Co-Brokering Policy Change: What It Means to You” that indicated the firm would no longer be willing to “split commissions” on any of their speakers.
The Speaker Experts offer no judgment as to why they made this strategic policy shift. Our only concern is the impact this policy has on those corporate and association executives who “book” paid professional speakers. In our judgement, the policy change has little impact on the underpinnings of the co-broker model and the pros and cons of being involved in a co-broker situation. Bottom line: if you opt to schedule a WSB exclusive speaker via a competing speaker bureau, your organization may or may not pay a higher speaking fee.
The actual price of the speaker is just one issue to consider when deciding if it is your organization’s best interest to be involved in a co-broker scenario. In our posting, “The Four Myths of the Speaker Bureau Co-Broker,” we outlined how the co-broker process works and what it means to an organization scheduling a speaker. Followers of this blog know that The Speaker Experts are quick to point out “co-brokering” a speaker is rarely in your best interest, but there can be occasions where it might make sense for the organization. The key here is to know when you are getting involved in a co-broker situation. This is a decision that should be made by you, and not by a speaker bureau on your behalf.
The Speaker Experts have a vast industry knowledge of the speaker bureau industry and the exclusive rosters of all the major speaker bureaus. We are always happy to share this information with the readers of this blog.
Gary McManis & Jay Conklin
to network, discuss business practices, strategize for business growth, and preview speakers tied into the meeting theme “Disrupt, Innovate, Thrive.” The latter is of particular relevance to the reader of this blog, who is tasked with evaluating and scheduling professional speakers. IASB can have their pick of the world’s leading speakers, as an invitation to speak before these high-powered speaker “agents” can result in increased income and demand on the association and corporate speaking circuits. Below are the speakers selected to present at the 2016 IASB Annual Convention. They represent a combination of established speakers, celebrities, and up-and-comers:
The Speaker Experts 