The Speaker Experts

In our inaugural post “Speaker Recovery Options in First Tier Markets”, we pointed out that despite the most careful and detail-oriented preparations and planning, speakers do get sick, or have family emergencies or travel problems that can cause them cancel. The Speaker Experts strongly recommend you have a speaker recovery plan in place before traveling to your meeting. While the resources in “Second Tier Convention Markets” can be scarcer than their larger counterparts, they are out there and available to the forward-thinking event planner. Here are 3 pre-event precautionary procedures you can undertake to help deal with a last-minute speaker cancellation:

• Mine the local universities and television networks for talent. Often you will find a well-known, local celebrity who knows their way around the speaker stage. (A local or regional speaker bureau might be worth a call as they typically have a handle on this type of talent).
• Hire a speaker to attend your event and be on stand-by. We recently worked with a major insurance company who was concerned about the logistics of getting their speakers to an obscure location. The solution was to hire a well-known NBA broadcaster to attend the entire meeting and be there on stand-by. While his skills were never needed, his presence provided a nice insurance policy for the event planning team.
• Have a handle on professional speakers who live in the area or are a short drive away. Below is a list of popular second tier convention cities and a selection of high impact speakers who reside nearby:

These preparations can be initiated with just a few hours of internet research or by reaching out to the IASB-member speaker bureau of your choice. On a closing note, congratulations to Elaine Howard of the Mortgage Bankers Association of America. Her name was drawn from over 100 entries for the signed Billie Jean King tennis racquet!

Gary McManis & Jay Conklin