Posts Tagged ‘Annual Convention’

The conclusion of the Democratic National Convention this evening in Philadelphia will mark the end of a highly-impactful 40-day convention cycle for the professional speaking industry. The Republican and Democratic National Conventions are bellwether events for the speaker bureau industry. Executives from the large Washington, D.C. and New York-based speaker bureaus will attend both of these conventions in order to position themselves as candidates to “sign” governmental officials at the highest executive branch levels to speaking contracts after leaving office,  identify the emerging party leaders (See Bill Clinton DNC Speech 1988 and Barrack Obama in 2004), and solidify relationships with existing media clients.

However, these two conventions really only have a business-impact on a small portion of the speaker bureau industry. The real convention of significance to 90% of the world’s speaker bureaus was NSAThe National Speakers Association – Influence 2016, held from July 23-26, 2016 at the JW Marriott in Phoenix, Arizona. The National Speakers Association is a professional speakers organization that supports the pursuit of public speaking as a business. Among the 3,500 NSA members are some of the best and most in-demand speakers, consultants, coaches, and trainers in the world. Being selected by your peers to speak on the main stage for this organization is a prestigious and important designation. Frankly, to be featured as a General Session speaker at this meeting means you are the best of the best. This year, The Speaker Experts were not surprised to see these four speakers up on the NSA Main Stage:

Waldman

Waldo Waldman: Former Combat Pilot, Businessman, and Authority on Leadership Sales. Author of Never Fly Solo.

Stratten

Scott Stratten: Disruptive and UN-traditional Sales, Marketing and Branding Expert. Host of UnPodcast

 

 

 

 

 

 

 

 

Crawford

Roger Crawford: Disabled Tennis Champion. Author of Playing from the Heart and How High Can You Bounce?

Podesta

Connie Podesta: Actress, Playwright, Counselor, Comedian, and Author of 10 Ways to Stand Out from the Crowd

 

 

 

 

 

 

 

 

 

The links provided above will take you to each speaker’s website, where you can view streaming video and gather background information. A note of caution: while these four speakers are among the world’s elite, they are not the right fit for every organization and desired outcome. The Speaker Experts suggest you consult your preferred IASB member speaker bureau to determine if they are a candidate for your organization.

Conclusion

The world of professional speaking is a complex and multi-tiered industry. Three conventions took place within the last 40 days that will have tremendous impact on this trade over the years to come. Obviously, the RNC and DNC are huge media events, whose ultimate outcome have dramatic and lasting effects on our daily lives, but it just might be the NSA Convention that has the most impact on the world of professional speaking.

Gary McManis & Jay Conklin

 

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You have assembled a World-Class lineup of brand name general session speakers, as well as an educational program featuring the circuit’s leading high-impact thought leaders. The six-figure investment in speaker honoraria is steep, but this part was easy compared to the countless hours of evaluating speakers, working with volunteer leadership, and coming to a consensus within the organization. When The Speaker Experts started in this industry 30 years ago, the next step was to print these speakers in a program and distribute to the membership with some help from the U.S. Post Office. In today’s digital age however, the construction of a program is just the start of a process that can benefit membership and the association for years to come.

In order to help us understand how better to throw gasoline on the social media fire, The Speaker Experts enlisted the help of sought after speaker and social media expert Corey Perlman. Below are his thoughts on orchestrating a comprehensive social media strategy for your big event.


 

Putting Together Your Comprehensive Social Media Event Strategy

Pre-Event

Social activity leading up to the event is all about creating buzz and attracting the right people to your event! This is the time to inform and intrigue followers, broaden your reach, and start to encourage conversation and engagement around your event.

Create A Memorable, User-Friendly Event Hashtag

    • Consider including initials or numbers to create a hashtag that is short, unique and easy to remember. A little research can help you identify if one is taken/has already been used, so you can avoid intermingling your event conversation with someone else’s and confusing followers.
    • HashtagIncorporate your hashtag on your event website, in promotional communications and even some unconventional locations, like inserting it into your email signature—just like anything else, the more exposure a hashtag gets, the better the chance that people will use and remember it.

Lead Time

    • As mentioned above, starting early to allow yourself solid lead time can help you get the most out of your social media campaign and build awareness over a period of time. Just like movie trailers get people excited for an upcoming feature film, incorporating enough lead time as a part of your event strategy allows you time to create and organize great content, build your audience, and tweak certain things, when necessary.

Consistency

    • Ensure your tone and engagement levels are consistent. Cute and cheeky in one post and serious in another has the potential to confuse (and likely disengage) followers.
    • Make sure to encourage engagement by sharing and responding to comments made by attendees. Whether you ‘like’, respond to or re-post messages, ensure you are consistent and that you avoid reacting to certain posts and not others.

Promotion

    • COMING-SOON-FRAME_1024x1024Use social platform(s) to offer early registration discounts or reveal exciting news, like announcing who the keynote speaker(s) will be. Ramp up anticipation with a few intriguing posts about how excited you are to reveal who the keynote will be—everyone likes a little surprise and delight.
    • If you’re not getting the engagement or reach you’d like to see, consider creating a budget for digital advertising. A small budget for boosting or promoting posts on Facebook can be extremely helpful to project your message out to a larger audience.

Utilize Speakers/ Talent

    • Ask speakers to promote the event using the hashtag—this is a great and effective way to expand exposure within your event strategy
On-Site

Social activity during your event is just as important as pre-event promotion, especially to capture the essence and power of the live event experience. It is also crucial that you recognize and acknowledge your brand ambassadors—your attendees! They have the power to amplify your event authentically, so make sure you are encouraging, monitoring and maximizing opportunities.

Encourage Sharing

    • word of mouthMaximize the power of your audience by making your hashtag easily visible and encourage sharing.
    • Consider running contests throughout your event—like incentivizing users with the most creative posts or publish clues to a scavenger hunt that runs throughout the conference.

Use a Social Management Tool

    • Platforms like HootSuite and TweetDeck make it easy to monitor activity on Twitter around a hashtag—use these tools to monitor and engage with attendees by liking or retweeting their posts and responding to messages, when appropriate.
    • Encourage your speakers to consider using tools like Kiwilive or Poll Everywhere to keep the audience engaged and connected.

Maximize Video Opportunities

    • With platforms like Livestream, it’s now easier than ever to bring individuals who couldn’t attend the event into the audience in real time and experience the power of the live event experience.
    • If live streaming isn’t in the cards, consider hiring a videographer to record keynotes, presentations and other parts of your event to archive for future use.
    • Periscope and Facebook Live are two growing platforms for live video. Consider tactics for encouraging use among attendees, or using the platform to stream other activities during the event, like post-keynote interviews.
Post-Event

Continue the momentum with your post event strategy! Utilize social content from the event to further amplify it—in follow-up messaging for attendees, communications to other customers, and to promote future events. Identify where you can use video, images, commentary and testimonials on your website, in your database and via social channels.

[Continue to] Maximize Video Opportunities

    • SNAPCHAT LOGOVideo from the event can (and should) be used long after the closing keynote—whether it is to evoke the excitement of the event for those who attended, offer an opportunity for those who couldn’t attend to be part of it, or start to amplify next year’s event. And with platforms including Twitter, Instagram, Snapchat, and Facebook allowing video, sharing video via social is easier than ever.

Review Activity

    • Social activity from events provides planners candid, unedited feedback from clients or customers on everything from the food to the keynote speakers to the Wi-Fi connection—don’t discount the significance of this commentary, especially as you consider your next event.
    • Examine posts from attendees during the event for photos and testimonials—on-the-ground insights on how amazing your keynote speaker was or photos taken from their vantage point are invaluable marketing assets.

Harnessing the power of social media throughout the event life cycle by developing a comprehensive event strategy provides planners with the opportunity to effectively make their event much bigger than it is. Use these tips for before, during and after your event to broaden your reach, provide clients/attendees with unique and valuable opportunities to engage, participate and be a part of the conversation, and develop a unique record of what happened and the content that was created.

About Our Guest Author – Corey Perlman

Social Media Expert & Bestselling Author

perlman-c-150x150@2xRenowned for his ability to illustrate the strength and value of social media to audiences ranging from C-Suite executives to communications managers, Corey Perlman is the thought leader and speaker that corporations and associations, including Dale Carnegie Training, the Retail Leaders Industry Association, and the Dallas Cowboys turn to for expertise on remaining relevant in an increasingly competitive marketplace and rapidly accelerating business landscape. From generating leads through active monitoring and content creation, to incorporating the latest social commerce tools and SEO best practices, Perlman captivates audiences at his speaking events across the country as he helps organizations harness the power of social media in ways that directly impact their bottom line. For more information, please visit Corey Perlman’s webpage.


Social Media Overload

 Free Copy of Social Media Overload!

The Speaker Experts have acquired 30 copies of Corey Perlman’s book Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-Deprived Businesses, and would be delighted to send you a complimentary copy. Please contact us via our blog, email, or telephone.

Gary McManis & Jay Conklin

Last week, we discussed the 2016 IASB Annual Convention in Cancun and the impact this meeting has on the professional speaking industry. The Speaker Experts did not attend the conference, but understand in talking to those that did (along with reading follow-up social media posts) that one of the most important sessions of the meeting was a “Burning Issues” discussion, hosted by industry titans Tony D’Amelio of the D’Amelio Network and Rich Gibbons of the prestigious West Coast speaker bureau SpeakInc.

We apologize in advance to our readers outside of the speaker bureau industry, as the post will get into the tall grass of the speaker bureau business, but we promise that the conclusion will have relevance to all who schedule professional and celebrity speakers.

The “Burning Issues” Session covered the topic of “co-brokering” between bureaus and things that “annoy, aggravate and anger.” A quick peek at our controversial post “The Four Myths of the Speaker Bureau Co-Broker” will give readers some insight into the practice of co-brokering and its implications for those who “book” speakers. Tony and Rich presented five scenarios to spur conversation, create dialogue, and enable the attendees to walk out better equipped to handle such situations when they arise in the future.

Co-brokered speaker bureau contracts can be complex transactions often presenting a unique and challenging set of circumstances. There is often no “black and white” answer, and a group of lecture agents could spend hours discussing each of the scenarios offered by Tony and Rich. With that said, we feel that no matter how complex the situation, the ultimate answer can be found by relying on our three rules for positive co-broker outcomes.

Rules

Let’s apply these rules to the scenarios suggested by Rich and Tony.


SCENARIO #1



♦ You’re working direct with a client. They have a “hold” on one of your exclusive speakers. Out of the blue, another bureau comes to you with a firm offer for the same event. It’s for the full fee.What’s the right way to handle?

Solution:  While in most cases we believe it is not in the client’s best interest to take this course of action (please refer to our The Four Myths of the Speaker Bureau Co-Broker post), the client has decided otherwise and, since this is America, the right way to handle this is to respect the client wishes and “co-broker” the speaker (please refer to Rule #1).


SCENARIO #2

♦ A client changes the timetable after the contract is signed. The time change means the itinerary the speaker had counted on does not work and impairs the speaker’s ability to get to their next event. The event date is just days away. What’s the right way to handle?  

Solution:  A contractual communication error was made by someone in this scenario. It may have been made by the customer, co-brokering bureau, or bureau representing the speaker, but an error was made. If the co-brokering bureau has a strong relationship with the customer and the “selling” bureau, there are any number of solutions that can solve the problem. If a solution can’t be found, then sadly this is one of those scenarios that falls under the 5% in Rule #3. Money is going to have to exchange hands in the form of a private jet charter, a cancellation fee, or other fiduciary solution.


SCENARIO #3

♦ A speaker (or manager/agent) discovers that the booking bureau is not only taking a commission, but is also marking up the fee by $1,000. Is this an ethical violation? If so, what do you do about it?

Solution:  You bet this is an ethical violation. If the contract had already been signed, we would have little choice but to complete the transaction, but Rule #2 would apply here. This bureau/person can’t be trusted and therefore we would not work with them in the future.


 

Next week, we will cover the remaining two scenarios and, more importantly, move the discussion back to the role an industry panel can play in creating educational content, excitement, discussion, and revenue at your Association Annual Meeting.

Gary McManis & Jay Conklin

The International Association of Speaker Bureaus is the professional association that sets the standards and professional practices for the speaker bureau industry. Its members share a common passion: making a difference in the lives of others through the power of speech. The association’s membership is comprised of most of the world’s leading speaker bureaus and speaker management firms.

IASB held their 2016 Annual Convention last week at the Iberostar Hotel in Cancun, Mexico. Speaker bureau owners and executive-level employees converged on Cancun Iberostarto network, discuss business practices, strategize for business growth, and preview speakers tied into the meeting theme “Disrupt, Innovate, Thrive.” The latter is of particular relevance to the reader of this blog, who is tasked with evaluating and scheduling professional speakers. IASB can have their pick of the world’s leading speakers, as an invitation to speak before these high-powered speaker “agents” can result in increased income and demand on the association and corporate speaking circuits. Below are the speakers selected to present at the 2016 IASB Annual Convention. They represent a combination of established speakers, celebrities, and up-and-comers:

From left to right and top to bottom: Tim Sanders (CMI Speaker Management),  John Heffron (John Heffron), Lynn Rose (Lynn Rose), Robert Cialdini, PhD (Influence at Work), Felipe Calderon, Mike Walsh (CMI Speaker Management), Mel Robbins (See Agency), Freddie Ravel (Freddie Ravel), William Taylor (Washington Speakers Bureau)

You can reach these speakers or the speaker’s representative by clicking on the provided links. The Speakers Experts have firsthand experience with most of these speakers, but we are looking forward to doing our homework on the few we have not worked with in the past. Being selected to speak to the IASB membership is a prestigious and much sought-after honor in the professional speaking community. A speaker who receives such an invite most certainly knows his or her way around behind the podium and on stage. Of course, as we have repeated in this blog over the last few years, it does not mean that these speakers are always the right fit for your audience, meeting, or desired outcome. Your preferred IASB-member speaker bureau is a great first step to finding the right speaker for your next meeting.

Gary McManis & Jay Conklin