Posts Tagged ‘keynote’

Last month, speaker bureau industry leader Washington Speakers Bureau announced a change in their co-broker pricing structure that should be noted by those who schedule paid professional speakers. A letter from Vice President of Bureau Relations Sheldon Bream stated the following:

I wanted to let you know that WSB is changing our pricing structure for more than half of our exclusive speakers. Those speakers will now be priced at a gross fee (split commission) while some will remain at a “net to WSB” fee.

This modified policy represents a philosophical pivot from their announcement reported in our January 2015 posting, “Washington Speakers Bureau Co-Brokering Policy Change: What It Means to You” that indicated the firm would no longer be willing to “split commissions” on any of their speakers.

Real Estate CBSThe Speaker Experts offer no judgment as to why they made this strategic policy shift. Our only concern is the impact this policy has on those corporate and association executives who “book” paid professional speakers. In our judgement, the policy change has little impact on the underpinnings of the co-broker model and the pros and cons of being involved in a co-broker situation.  Bottom line: if you opt to schedule a WSB exclusive speaker via a competing speaker bureau, your organization may or may not pay a higher speaking fee.

The actual price of the speaker is just one issue to consider when deciding if it is your organization’s best interest to be involved in a co-broker scenario. In our posting, “The Four Myths of the Speaker Bureau Co-Broker,” we outlined how the co-broker process works and what it means to an organization scheduling a speaker. Followers of this blog know that The Speaker Experts are quick to point out “co-brokering” a speaker is rarely in your best interest, but there can be occasions where it might make sense for the organization. The key here is to know when you are getting involved in a co-broker situation. This is a decision that should be made by you, and not by a speaker bureau on your behalf.

The Speaker Experts have a vast industry knowledge of the speaker bureau industry and the exclusive rosters of all the major speaker bureaus. We are always happy to share this information with the readers of this blog.

Gary McManis & Jay Conklin

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Well, as many of our readers may have guessed, there is no Commodore 64,  no slide rule, and no complex algorithm that we use to identify the 10 most booked corporate and association speakers. The list is developed over the course of the year, as a result of our interactions with thousands of meeting planners, executives, and speakers. While there is no real “science” behind our selections, there is one common denominator: all of these speakers give at least 100 commercial presentations during the course of the year. On the intangible side, they tend to be asked for by name, are rarely available when we check their speaking schedules, and their speaking fees are continuously on the rise.

A couple of notes before we begin:

  • These are all popular world-class speakers, but it does not mean that they are the right fit for every meeting or organization. Consult with a Speaker Bureau you trust before scheduling one of these speakers to make sure they can achieve your goals and desired outcomes
  • Charlie Cook is exclusive with Leading Authorities International.  They are your best source to schedule Mr. Cook.
  • The reader can gather more detailed background, contact, and booking information for these speakers by clicking on the links provided.
It gives us great pleasure to present our followers with the 2016 List of the 10 Most Booked Corporate and Association Speakers:
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Josh Linkner – “Last year’s ASAE Keynote List. This year’s Most Booked List”

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Magic Johnson – “Triple-double on the court and on stage”

 

 

 

 

 

 

 

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Mel Robbins – “A recognized authority on leadership development, employee engagement, and motivation

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Jim Knight – “Hard Rock energy comes to the corporate stage”

 

 

 

 

 

 

 

 

Cook

Charlie Cook – “Iconic Political forecaster in high demand during election year”

Scott Kelly

Captain Scott Kelly – “Back on Earth and at the podium”

 

 

 

 

 

 

 

 

Daymond John

Daymond John – “Shark Week is not just for Discovery TV”

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Alison Levine – “Top of the Everest Speaking Mountain”

 

 

 

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Mike Abrashoff – “Third year in a row on ‘The List.”

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Erik Wahl – “The 3 E’s: Energy, Entertainment and Education”

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion: 

Of course, it is impossible to identify the 10 most booked speakers on the speaking circuit, but you would have a hard time arguing with any one of the aforementioned speakers. The real trick is to target who will be on this list next year before it happens.

 

One speaker we feel to be a strong candidate is visionary corporate social entrepreneur Derreck Kayongo. In addition to being a compelling, engaging, and high-impact speaker, he will give the closing keynote session at the 2016 ASAE Annual Meeting this August in Salt Lake City. If past performance of ASAE speakers is an indicator of future corporate and association speaking demand, look for Derreck Kayongo to make this prestigious list next year.

 

Gary McManis & Jay Conklin

The American Society for Association Executives has announced their Keynote and Game Changer speakers for the August 13-16, 2016 Annual Meeting & Exposition in Salt Lake City, UT. As we discussed in our blog last year regarding this bellwether meeting, being selected to speak at this meeting is not only an honor, but a harbinger of speaking demand within the Association and Corporate sectors. One needs to look no further than last’s year’s ASAE Annual Meeting in Detroit, MI for evidence of this demand, as Josh Linkner, Sheryl Connelly and Liz Wiseman have been three of the most requested and “booked” speakers on the National and State Association speaking circuit over the past year. Speaking at a National Association meeting has a dramatic multiplier effect, as member organizations often use these meetings as a showcase in identifying the most talented speakers for their corporate meetings, and the three aforementioned speakers are starting to enjoy the results of this effect as well.

This year, over 5,000 Association leaders converge on Salt Lake City to share expertise with industry partners and hear from the speaking circuit’s leading thought leaders. If past performance is an indicator of future demand, these speakers will be among the circuit’s most highly sought after over the next few years.


Keynotes

Captains Mark and Scott Kelly

Captain Scott Kelly (left) and his brother Captain Mark Kelly

Captains Mark & Scott Kelly: Being identical twins is rare, but both being astronauts is something else entirely. A former U.S. Navy Captain, Mark Kelly was aboard the last planned flight of space shuttle Endeavour, and was part of many other missions in the 1990s and 2000s. His brother Scott Kelly recently concluded his historical year in space mission aboard the International Space Station. While addressing a number of topics dealing with leadership, communication, innovation and teamwork, the Kelly brothers also speak on the importance of space exploration, lessons learned and how this mission will directly impact our pursuit of one day putting a man on Mars. Click here to view their webpage

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Derreck Kayongo

 

 

Derreck Kayongo: A passionate world changer, Derreck Kayongo is CEO of the National Center for Civil and Human Rights and founder of the Global Soap Project, a foundation that recovers discarded soap from hotels, reprocesses it into new bars, and then distributes them to vulnerable populations around the world with a hope to improve global health. In his energetic speeches, Derreck shares his inspiring journey and provides examples on how we can all make a difference one step at a time. Click here to view his webpage

 

 

Game Changers

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Robert Stephens

Robert Stephens: Founder of The Geek Squad, Robert Stephens started the company with $200. In 2002, The Geek Squad was acquired by Best Buy and opened Geek Squad precincts in all Best Buy US and Canadian stores. It is now North America’s largest technology support company offering phone, in-store, and in-home support. Using the Geek Squad story as a platform, he offers audiences how setting the blueprint for a fully connected service organization can drive customer satisfaction and boost overall service sustainability. Click here to view his webpage

 

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Charles Best

Charles Best: Charles stands at the intersection of education, philanthropy and technology. His personal story demonstrates that one person can launch a movement, and his insights inspire businesspeople and students alike. Charles even puts his speaker’s fee in the hands of his audience, giving everyone a philanthropic gift card to spend on a classroom request of their choice. In 2000, while teaching history at a Bronx public high school, Charles launched DonorsChoose.org, a nonprofit organization that provides a simple way to address educational inequity. Today, half of all the public schools in America have at least one teacher who has created a classroom project request on DonorsChoose.org, and more than a million people have donated $200 million, providing books, art supplies, technology and other resources to 10 million students, overwhelmingly in low-income communities. Click here to view his webpage

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Tan Le

 

Tan Le: Technology entrepreneur, business executive, and popular keynote speaker, Tan Le is the Founder & CEO of Emotiv Lifesciences, a biomedical company on the cutting edge of brain function screening. Tan was born in Vietnam, and came as a refugee to Australia at age four. Her story has been featured in the National Museum of Australia, and her research continues to yield discoveries and innovations in the medical community. Click here to view her webpage

 

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Matt Tenney

 

Matt Tenney: Author, international keynote speaker, trainer, and consultant with the prestigious Perth Leadership Institute – whose clients include numerous fortune 500 companies – matt works with companies, associations, universities, and non-profits to develop highly effective leaders who achieve lasting success by focusing on serving and inspiring greatness in the people around them. he envisions a world where the vast majority of people realize that effectively serving others is the key to true greatness. Click here to view his webpage


Conclusion

As SNL’s Father Guido Sarducci suggested of economics in his Five Minute University,  “when demand goes up, supply goes down, and then the price goes up.” Being selected to speak at ASAE Annual Meeting almost always results in high demand and low supply in the months and years following the event. Of course, not every speaker is right for every group. The Speaker Experts suggest that you check in with your trusted IASB member speaker bureau to determine if one of these speakers is the right fit for your meeting.

Gary McManis & Jay Conklin

Earlier this year we posted an article highlighting the impact of the American Society of Association Executives (ASAE) Annual Meeting on the professional speaking and speaker bureau industry. To recap, this conference is the crown jewel of the association meeting industry. Being selected to speak at this particular event provides speakers with a unique showcase opportunity in front of 5,000 key association leaders. A successful performance on the ASAE stage will often lead to hundreds of thousands of dollars in speaking income; two great examples from this year’s meeting in Detroit are Josh Linkner and Sheryl Connelly who have become two of the most in-demand speakers on the association circuit, with the ASAE Annual Meeting playing a key role in this success.
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This week, a similar key bellwether event will take place for meeting leaders in the insurance industry as The Atlantis Resort plays host to the November 15-18, 2015 Annual Meeting of the Financial and Insurance Conference Planners. Influential meeting executives from the nation’s leading insurance companies will converge at this exclusive resort to cover topics ranging from creating an interactive meeting environment to strategic thinking for today’s leaders.
 
 
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As it is with ASAE, the competition amongst speaker bureaus to place their speakers in front of these key leaders in the financial services industry is robust. It will come as no surprise to followers of this blog that Sally Hogshead (10 Most Booked Corporate/Association Speakers) was selected by FICP as the General Session speaker on Tuesday, November 17, to cover the topic of “The Fascination Advantage: Unlocking Your Personality’s Natural, Hardwired Advantages”. Along with being the CEO and Founder of How to Fascinate, Sally is also a notable Hall of Fame speaker and international author. Since publishing her first book, Radical Careering: 100 Truths to Jumpstart Your Job, Your Career and Your Life, she has conducted research and measured more than 200,000 people to identify a scientific approach to personal branding and travels the country explaining those teachings and how attendees can appropriate them into their everyday lives.

The already high demand for Sally’s speaking talents will surely increase after her General Session speech this week. Contact your IASB-member speaker bureau or reach Sally directly at her site, www.howtofascinate.com to learn how her fascination system can transform your organization and its next meeting.

Bonus: The Speaker Experts will send a copy of “The Fascination Advantage” to the first blog or Twitter follower who can tell us what a Hogshead is.

Gary McManis & Jay Conklin

Here is our list of the five most influential people in the world of commercial, corporate and association speaking, all of whom influence the economics and politics of the professional speaking industry. While they also may influence speaking style and content, that is entirely different list that we will save for another day.

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5.  John Graham, President & CEO at ASAE & The Center for Association Leadership : Somewhat of a symbolic pick here, but Mr. Graham leads the American Society of Association Executives that represents over 21,000 Association Executives.   The Association community spends millions of dollars a year on speaking fees, but if you factor in the number of corporate groups who schedule a speaker after seeing a speech at an Association event, that number goes into the billions.  Associations are a force multiplier for the speaking industry, and John Graham leads that force.

Chris-Anderson-TED-007

4. Chris Anderson, Entrepreneur and Curator of TED Talks : Under  his leadership and stewardship, TED has transformed the way we in the meeting industry view the impact and potential of a session.  Who knew a relevant, impactful and entertaining message could be delivered in 20 minutes?  Prior to the emergence of TED, speakers were just getting “warmed” up at the 20 minute mark.  While the long form keynote session will always play an important role in the meeting world, the innovative approach taken by Chris Anderson to the short form presentation makes him one of the top 5 influencers. Of course, we cannot forget the man with the original vision of TED, founder Richard Saul Wurman.

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3. Harry Rhoads Jr. and Christine Farrell, Founder and President of the Washington Speakers Bureau : No explanations needed here.  Washington Speakers Bureau is the largest speaker bureau with the most prominent roster of professional speakers in the world.  WSB has been a leader in the speaking world for over three decades and they continue that trend today.  Rhoads and Farrell are the chief influencers and architects at the top speaker bureau.  They make the list.

Barnett

2. Robert B. Barnett, Partner Williams & Connolly LLP : Mr. Barnett is the premier lawyer in the world representing authors, broadcasters, and former government officials.  His clients include Presidents Clinton and Bush, Secretary Clinton, Alan Greenspan, Queen Noor, George Will and dozens more high-profile celebrity speakers.  When a high-profile government official leaves office, chances are their first stop will be a visit to the law offices of Willams & Connolly.  This may be the case when President Obama leaves office in 2017 as well.  Mr. Barnett’s roster of current clients and potential future clients make him  not only a high-powered Washington lawyer but a top 5 influential person in the speaker world.

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1. Tim Berners-Lee, Director of the World Wide Web Consortium : Another symbolic pick here, but the man who invented the World Wide Web created a paradigm shift in the way we research, view, promote, evaluate, negotiate and contract with speakers.   While Tim Berners-Lee was at the leading edge of this wave, Mark  Zuckerberg/Sheryl Sandberg (Facebook),  Dick Costolo/Biz Stone ( Twitter) and  Jeff Weiner (LinkedIn) all play major roles in influencing the world of professional speaking.

Of course the real “influencer” is the meeting industry as an aggregate – armed with the tools given to us by the aforementioned internet pioneers, meeting leaders drive market demand, price and the business of professional speaking.  We are a diverse mosaic of meeting influencers, but putting us all on the list would take too long so we have settled on these five!

Please let the Speaker Experts know who would be on your list.

Gary McManis & Jay Conklin